Can I feature video ads or commercials from my sponsors around my content?

Yes, you can use Lightcast's advertising module to feature your Sponsors’ commercials/video ads as pre/mid/post-roll ads around your content. Ads can range from 5-sec videos “This video is brought to you by XXXX”, to professionally produced 30-sec TV commercials your Sponsors may already have. You can upload and manage those ads for your Sponsors in your Lightcast Media Cloud, from where they will be distributed evenly and served across all your videos (or only on specific VOD Channels as you prefer).

With this (Ad Sponsor) model you would negotiate your own ad contracts and terms with your Sponsors directly, and no one would get a cut, no middle-men, no revenue share with anyone.