Publishers

Can we mix our own ads uploaded to a VOD Channel with external ads from an ad-network?

Feeds from multiple ad-sources (e.g. from an ad-network or internal ads from a VOD Channel in your Lightcast account) cannot be combined. However, we can setup a fallback solution (also called "waterfall") for which you can decide the priority of your ad-campaigns. This simply means when an ad-request is sent and one campaign doesn't serve ads due to e.g. a low fill-rate, it falls back to the next campaign in line and tries to serve ads. If that campaign doesn't serve ads for whatever reason, it falls back to the next ad-campaign and so on.

Example of a fallback configuration:
Tier 1: VAST Feed from an external Ad-Network. If no ad is sent, fallback to Tier 2.
Tier 2: VAST Feed from Lightcast Ad-Network.  If no ad is sent, fallback to Tier 3.
Tier 3: Your own ads uploaded and served via a dedicated VOD Channel in your Lightcast account (also called "Internal Ads").