-
Getting Started
-
Video Guides
-
Video on Demand
-
Miscellaneous
-
Bandwidth Usage (Video Minutes)
-
Lightcast API
-
Tips Of The Week
-
Audio on Demand
-
Release Notes
-
Storage & Transcoding
-
Analytics
-
Platforms & App Stores
-
Live Streaming
-
24/7 Streaming
-
Lightcast DRM
-
Code Authentication
-
Payment & Billing
-
Video Advertising (AVOD/ALIVE)
-
Lightcast EasyPay
-
Lightcast Academy
-
Subscription System (SVOD/SLIVE)
-
Pay-Per-View (PPV)
-
Media Player
Can we mix our own ads uploaded to a VOD Channel with external ads from an ad-network?
Feeds from multiple ad-sources (e.g. from an ad-network or internal ads from a VOD Channel in your Lightcast account) cannot be combined. However, we can setup a fallback solution (also called "waterfall") for which you can decide the priority of your ad-campaigns. This simply means when an ad-request is sent and one campaign doesn't serve ads due to e.g. a low fill-rate, it falls back to the next campaign in line and tries to serve ads. If that campaign doesn't serve ads for whatever reason, it falls back to the next ad-campaign and so on.
Example of a fallback configuration:
Tier 1: VAST Feed from an external Ad-Network. If no ad is sent, fallback to Tier 2.
Tier 2: VAST Feed from Lightcast Ad-Network. If no ad is sent, fallback to Tier 3.
Tier 3: Your own ads uploaded and served via a dedicated VOD Channel in your Lightcast account (also called "Internal Ads").