--- title: "Efficient Content Strategies: get more viewers" description: "Efficient Content Strategies: get more viewers" --- ![company logo](https://help.dev.lightcast.com/hs-fs/hubfs/test-header.png?height=120&name=test-header.png) [Support Center](https://help.dev.lightcast.com/) - [Open a Support Ticket](https://mediacloud.dev.lightcast.com/support-center/open-ticket) - - [Go to Customer Portal](https://help.dev.lightcast.com/tickets) Tips Of The Week - [Getting Started](https://help.dev.lightcast.com/getting-started) - [Video Guides](https://help.dev.lightcast.com/video-guides) - [Subtitles](https://help.dev.lightcast.com/video-guides#subtitles) - [Audio Archive](https://help.dev.lightcast.com/video-guides#audio-archive) - [Sub Channels](https://help.dev.lightcast.com/video-guides#sub-channels) - [Watermarks](https://help.dev.lightcast.com/video-guides#watermarks) - [Video Minutes](https://help.dev.lightcast.com/video-guides#video-minutes) - [Account Settings](https://help.dev.lightcast.com/video-guides#account-settings) - [Workflow Presets](https://help.dev.lightcast.com/video-guides#workflow-presets) - [App Builder](https://help.dev.lightcast.com/video-guides#app-builder) - [Player Customization](https://help.dev.lightcast.com/video-guides#player-customization) - [Pay-Per-View](https://help.dev.lightcast.com/video-guides#pay-per-view) - [Media Stats Center](https://help.dev.lightcast.com/video-guides#media-stats-center) - [Revenue](https://help.dev.lightcast.com/video-guides#revenue) - [Media Groups](https://help.dev.lightcast.com/video-guides#media-groups) - [Video Archive](https://help.dev.lightcast.com/video-guides#video-archive) - [Platforms](https://help.dev.lightcast.com/video-guides#platforms) - [Miscellaneous](https://help.dev.lightcast.com/video-guides#miscellaneous) - [24/7 Cloud Scheduler](https://help.dev.lightcast.com/video-guides#24-7-cloud-scheduler) - [Live Channels](https://help.dev.lightcast.com/video-guides#live-channels) - [VOD Channels](https://help.dev.lightcast.com/video-guides#vod-channels) - [Video on Demand](https://help.dev.lightcast.com/video-on-demand) - [Miscellaneous](https://help.dev.lightcast.com/video-on-demand#miscellaneous) - [Sub Channels](https://help.dev.lightcast.com/video-on-demand#sub-channels) - [Facebook Video Publishing](https://help.dev.lightcast.com/video-on-demand#facebook-video-publishing) - [Trailers](https://help.dev.lightcast.com/video-on-demand#trailers) - [YouTube Video Publishing](https://help.dev.lightcast.com/video-on-demand#youtube-video-publishing) - [Video Upload](https://help.dev.lightcast.com/video-on-demand#video-upload) - [Media Groups](https://help.dev.lightcast.com/video-on-demand#media-groups) - [Closed Captions - Subtitles](https://help.dev.lightcast.com/video-on-demand#closed-captions-subtitles) - [Video Export](https://help.dev.lightcast.com/video-on-demand#video-export) - [Scheduled Publishing](https://help.dev.lightcast.com/video-on-demand#scheduled-publishing) - [Troubleshooting](https://help.dev.lightcast.com/video-on-demand#troubleshooting) - [Watermarks Feature](https://help.dev.lightcast.com/video-on-demand#watermarks-feature) - [Geo Blocking](https://help.dev.lightcast.com/video-on-demand#geo-blocking) - [Miscellaneous](https://help.dev.lightcast.com/miscellaneous) - [Bandwidth Usage (Video Minutes)](https://help.dev.lightcast.com/bandwidth-usage-video-minutes) - [Lightcast API](https://help.dev.lightcast.com/lightcast-api) - [Tips Of The Week](https://help.dev.lightcast.com/tips-of-the-week) - [Audio on Demand](https://help.dev.lightcast.com/audio-on-demand) - [Release Notes](https://help.dev.lightcast.com/release-notes) - [Storage & Transcoding](https://help.dev.lightcast.com/storage-transcoding) - [Storage](https://help.dev.lightcast.com/storage-transcoding#storage) - [Transcoding](https://help.dev.lightcast.com/storage-transcoding#transcoding) - [Analytics](https://help.dev.lightcast.com/analytics) - [Platforms & App Stores](https://help.dev.lightcast.com/platforms-app-stores) - [Chromecast/Google Cast & Apple AirPlay Publishing](https://help.dev.lightcast.com/platforms-app-stores#chromecast-google-cast-apple-airplay-publishing) - [AndroidTV](https://help.dev.lightcast.com/platforms-app-stores#androidtv) - [Amazon FireTV](https://help.dev.lightcast.com/platforms-app-stores#amazon-firetv) - [Mobile Devices/Mobile Apps](https://help.dev.lightcast.com/platforms-app-stores#mobile-devices-mobile-apps) - [Podcast Channels](https://help.dev.lightcast.com/platforms-app-stores#podcast-channels) - [AppleTV](https://help.dev.lightcast.com/platforms-app-stores#appletv) - [WebApp](https://help.dev.lightcast.com/platforms-app-stores#webapp) - [General](https://help.dev.lightcast.com/platforms-app-stores#general) - [Roku](https://help.dev.lightcast.com/platforms-app-stores#roku) - [App Ownership](https://help.dev.lightcast.com/platforms-app-stores#app-ownership) - [Live Streaming](https://help.dev.lightcast.com/live-streaming) - [LIVE-to-VOD](https://help.dev.lightcast.com/live-streaming#live-to-vod) - [Simulated Live](https://help.dev.lightcast.com/live-streaming#simulated-live) - [Miscellaneous](https://help.dev.lightcast.com/live-streaming#miscellaneous) - [Toubleshooting](https://help.dev.lightcast.com/live-streaming#toubleshooting) - [VOD-to-LIVE](https://help.dev.lightcast.com/live-streaming#vod-to-live) - [Facebook Live Streaming](https://help.dev.lightcast.com/live-streaming#facebook-live-streaming) - [YouTube Live Streaming](https://help.dev.lightcast.com/live-streaming#youtube-live-streaming) - [Live Encoder / Encoder Settings](https://help.dev.lightcast.com/live-streaming#live-encoder-encoder-settings) - [Multi-Bitrate Streaming](https://help.dev.lightcast.com/live-streaming#multi-bitrate-streaming) - [Pay-per-View (PPV) for Live Events](https://help.dev.lightcast.com/live-streaming#pay-per-view-ppv-for-live-events) - [Livestream DVR](https://help.dev.lightcast.com/live-streaming#livestream-dvr) - [24/7 Streaming](https://help.dev.lightcast.com/24-7-streaming) - [24/7 Cloud Scheduler](https://help.dev.lightcast.com/24-7-streaming#24-7-cloud-scheduler) - [Linear Streaming](https://help.dev.lightcast.com/24-7-streaming#linear-streaming) - [Lightcast DRM](https://help.dev.lightcast.com/lightcast-drm) - [Code Authentication](https://help.dev.lightcast.com/code-authentication) - [Payment & Billing](https://help.dev.lightcast.com/payment-billing) - [Video Advertising (AVOD/ALIVE)](https://help.dev.lightcast.com/video-advertising-avod-alive) - [Publishers](https://help.dev.lightcast.com/video-advertising-avod-alive#publishers) - [General](https://help.dev.lightcast.com/video-advertising-avod-alive#general) - [Advertisers](https://help.dev.lightcast.com/video-advertising-avod-alive#advertisers) - [Lightcast EasyPay](https://help.dev.lightcast.com/lightcast-easypay) - [Lightcast EasyPay for Subscription Content (SVOD/SLIVE)](https://help.dev.lightcast.com/lightcast-easypay#lightcast-easypay-for-subscription-content-svod-slive) - [Miscellaneous](https://help.dev.lightcast.com/lightcast-easypay#miscellaneous) - [Lightcast EasyPay for Donations](https://help.dev.lightcast.com/lightcast-easypay#lightcast-easypay-for-donations) - [Lightcast Academy](https://help.dev.lightcast.com/lightcast-academy) - [Account Training](https://help.dev.lightcast.com/lightcast-academy#account-training) - [Subscription System (SVOD/SLIVE)](https://help.dev.lightcast.com/subscription-system-svod-slive) - [Pay-Per-View (PPV)](https://help.dev.lightcast.com/pay-per-view-ppv) - [Media Player](https://help.dev.lightcast.com/media-player) - [General](https://help.dev.lightcast.com/media-player#general) - [Player Embed Tool](https://help.dev.lightcast.com/media-player#player-embed-tool) - [Player Sharing Feature](https://help.dev.lightcast.com/media-player#player-sharing-feature) - [Player Configurator](https://help.dev.lightcast.com/media-player#player-configurator) [Back to home](https://help.dev.lightcast.com/) 1. [Support Center](https://help.dev.lightcast.com/) 2. Tips Of The Week - [Getting Started](https://help.dev.lightcast.com/getting-started) - [Video Guides](https://help.dev.lightcast.com/video-guides) - [Subtitles](https://help.dev.lightcast.com/video-guides#subtitles) - [Audio Archive](https://help.dev.lightcast.com/video-guides#audio-archive) - [Sub Channels](https://help.dev.lightcast.com/video-guides#sub-channels) - [Watermarks](https://help.dev.lightcast.com/video-guides#watermarks) - [Video Minutes](https://help.dev.lightcast.com/video-guides#video-minutes) - [Account Settings](https://help.dev.lightcast.com/video-guides#account-settings) - [Workflow Presets](https://help.dev.lightcast.com/video-guides#workflow-presets) - [App Builder](https://help.dev.lightcast.com/video-guides#app-builder) - [Player Customization](https://help.dev.lightcast.com/video-guides#player-customization) - [Pay-Per-View](https://help.dev.lightcast.com/video-guides#pay-per-view) - [Media Stats Center](https://help.dev.lightcast.com/video-guides#media-stats-center) - [Revenue](https://help.dev.lightcast.com/video-guides#revenue) - [Media Groups](https://help.dev.lightcast.com/video-guides#media-groups) - [Video Archive](https://help.dev.lightcast.com/video-guides#video-archive) - [Platforms](https://help.dev.lightcast.com/video-guides#platforms) - [Miscellaneous](https://help.dev.lightcast.com/video-guides#miscellaneous) - [24/7 Cloud Scheduler](https://help.dev.lightcast.com/video-guides#24-7-cloud-scheduler) - [Live Channels](https://help.dev.lightcast.com/video-guides#live-channels) - [VOD Channels](https://help.dev.lightcast.com/video-guides#vod-channels) - [Video on Demand](https://help.dev.lightcast.com/video-on-demand) - [Miscellaneous](https://help.dev.lightcast.com/video-on-demand#miscellaneous) - [Sub Channels](https://help.dev.lightcast.com/video-on-demand#sub-channels) - [Facebook Video Publishing](https://help.dev.lightcast.com/video-on-demand#facebook-video-publishing) - [Trailers](https://help.dev.lightcast.com/video-on-demand#trailers) - [YouTube Video Publishing](https://help.dev.lightcast.com/video-on-demand#youtube-video-publishing) - [Video Upload](https://help.dev.lightcast.com/video-on-demand#video-upload) - [Media Groups](https://help.dev.lightcast.com/video-on-demand#media-groups) - [Closed Captions - Subtitles](https://help.dev.lightcast.com/video-on-demand#closed-captions-subtitles) - [Video Export](https://help.dev.lightcast.com/video-on-demand#video-export) - [Scheduled Publishing](https://help.dev.lightcast.com/video-on-demand#scheduled-publishing) - [Troubleshooting](https://help.dev.lightcast.com/video-on-demand#troubleshooting) - [Watermarks Feature](https://help.dev.lightcast.com/video-on-demand#watermarks-feature) - [Geo Blocking](https://help.dev.lightcast.com/video-on-demand#geo-blocking) - [Miscellaneous](https://help.dev.lightcast.com/miscellaneous) - [Bandwidth Usage (Video Minutes)](https://help.dev.lightcast.com/bandwidth-usage-video-minutes) - [Lightcast API](https://help.dev.lightcast.com/lightcast-api) - [Tips Of The Week](https://help.dev.lightcast.com/tips-of-the-week) - [Audio on Demand](https://help.dev.lightcast.com/audio-on-demand) - [Release Notes](https://help.dev.lightcast.com/release-notes) - [Storage & Transcoding](https://help.dev.lightcast.com/storage-transcoding) - [Storage](https://help.dev.lightcast.com/storage-transcoding#storage) - [Transcoding](https://help.dev.lightcast.com/storage-transcoding#transcoding) - [Analytics](https://help.dev.lightcast.com/analytics) - [Platforms & App Stores](https://help.dev.lightcast.com/platforms-app-stores) - [Chromecast/Google Cast & Apple AirPlay Publishing](https://help.dev.lightcast.com/platforms-app-stores#chromecast-google-cast-apple-airplay-publishing) - [AndroidTV](https://help.dev.lightcast.com/platforms-app-stores#androidtv) - [Amazon FireTV](https://help.dev.lightcast.com/platforms-app-stores#amazon-firetv) - [Mobile Devices/Mobile Apps](https://help.dev.lightcast.com/platforms-app-stores#mobile-devices-mobile-apps) - [Podcast Channels](https://help.dev.lightcast.com/platforms-app-stores#podcast-channels) - [AppleTV](https://help.dev.lightcast.com/platforms-app-stores#appletv) - [WebApp](https://help.dev.lightcast.com/platforms-app-stores#webapp) - [General](https://help.dev.lightcast.com/platforms-app-stores#general) - [Roku](https://help.dev.lightcast.com/platforms-app-stores#roku) - [App Ownership](https://help.dev.lightcast.com/platforms-app-stores#app-ownership) - [Live Streaming](https://help.dev.lightcast.com/live-streaming) - [LIVE-to-VOD](https://help.dev.lightcast.com/live-streaming#live-to-vod) - [Simulated Live](https://help.dev.lightcast.com/live-streaming#simulated-live) - [Miscellaneous](https://help.dev.lightcast.com/live-streaming#miscellaneous) - [Toubleshooting](https://help.dev.lightcast.com/live-streaming#toubleshooting) - [VOD-to-LIVE](https://help.dev.lightcast.com/live-streaming#vod-to-live) - [Facebook Live Streaming](https://help.dev.lightcast.com/live-streaming#facebook-live-streaming) - [YouTube Live Streaming](https://help.dev.lightcast.com/live-streaming#youtube-live-streaming) - [Live Encoder / Encoder Settings](https://help.dev.lightcast.com/live-streaming#live-encoder-encoder-settings) - [Multi-Bitrate Streaming](https://help.dev.lightcast.com/live-streaming#multi-bitrate-streaming) - [Pay-per-View (PPV) for Live Events](https://help.dev.lightcast.com/live-streaming#pay-per-view-ppv-for-live-events) - [Livestream DVR](https://help.dev.lightcast.com/live-streaming#livestream-dvr) - [24/7 Streaming](https://help.dev.lightcast.com/24-7-streaming) - [24/7 Cloud Scheduler](https://help.dev.lightcast.com/24-7-streaming#24-7-cloud-scheduler) - [Linear Streaming](https://help.dev.lightcast.com/24-7-streaming#linear-streaming) - [Lightcast DRM](https://help.dev.lightcast.com/lightcast-drm) - [Code Authentication](https://help.dev.lightcast.com/code-authentication) - [Payment & Billing](https://help.dev.lightcast.com/payment-billing) - [Video Advertising (AVOD/ALIVE)](https://help.dev.lightcast.com/video-advertising-avod-alive) - [Publishers](https://help.dev.lightcast.com/video-advertising-avod-alive#publishers) - [General](https://help.dev.lightcast.com/video-advertising-avod-alive#general) - [Advertisers](https://help.dev.lightcast.com/video-advertising-avod-alive#advertisers) - [Lightcast EasyPay](https://help.dev.lightcast.com/lightcast-easypay) - [Lightcast EasyPay for Subscription Content (SVOD/SLIVE)](https://help.dev.lightcast.com/lightcast-easypay#lightcast-easypay-for-subscription-content-svod-slive) - [Miscellaneous](https://help.dev.lightcast.com/lightcast-easypay#miscellaneous) - [Lightcast EasyPay for Donations](https://help.dev.lightcast.com/lightcast-easypay#lightcast-easypay-for-donations) - [Lightcast Academy](https://help.dev.lightcast.com/lightcast-academy) - [Account Training](https://help.dev.lightcast.com/lightcast-academy#account-training) - [Subscription System (SVOD/SLIVE)](https://help.dev.lightcast.com/subscription-system-svod-slive) - [Pay-Per-View (PPV)](https://help.dev.lightcast.com/pay-per-view-ppv) - [Media Player](https://help.dev.lightcast.com/media-player) - [General](https://help.dev.lightcast.com/media-player#general) - [Player Embed Tool](https://help.dev.lightcast.com/media-player#player-embed-tool) - [Player Sharing Feature](https://help.dev.lightcast.com/media-player#player-sharing-feature) - [Player Configurator](https://help.dev.lightcast.com/media-player#player-configurator) # Efficient Content Strategies: get more viewers On average, you have about 10 seconds to capture and engage an audience before they continue to scroll down or click away. If you have not fully engaged your audience after the first 30 seconds, you've likely lost 33% of viewers, and after one minute, 45% of viewers have stopped watching. Of course, the attention span of viewers varies depending on what they expect from your video, and certain content genres still see much higher average viewing times than others (e.g. documentaries, sermons, seminars, etc.). Here are some general tips: ![](https://help.dev.lightcast.com/hs-fs/hubfs/Knowledge%20Base%20Import/3daa7330-5fa7-4262-a124-0450bdf88dec-4.png?width=20&height=20&name=3daa7330-5fa7-4262-a124-0450bdf88dec-4.png) Titles/graphics reflecting your show’s branding + attractive video thumbnails can help set the right expectations, thus influencing a viewer's willingness to keep watching longer. ![](https://help.dev.lightcast.com/hs-fs/hubfs/Knowledge%20Base%20Import/3daa7330-5fa7-4262-a124-0450bdf88dec-4.png?width=20&height=20&name=3daa7330-5fa7-4262-a124-0450bdf88dec-4.png) If you upload longer videos, we suggest to consider breaking them up in a way that makes sense, thus creating a series with multiple shorter episodes, rather than one long video - e.g. Episode 1, Episode 2, Episode 3, etc... Of course, the devices and platforms you publish to (desktops, mobile devices or TV screens), are one of the most important considerations when determining the length of your video. Here is a general rule: when sharing on social platforms like Facebook or YouTube, keep it short. When sending it to OTT (TV App) platforms like Roku, Fire TV, Apple TV etc., viewers are open to watching longer, more stylized videos. ![](https://help.dev.lightcast.com/hs-fs/hubfs/Knowledge%20Base%20Import/3daa7330-5fa7-4262-a124-0450bdf88dec-4.png?width=20&height=20&name=3daa7330-5fa7-4262-a124-0450bdf88dec-4.png) Splitting up content into smaller episodes has the advantage that you have more video assets appearing on your publishing properties (Web/Mobile/TV Apps), making them look more valuable to viewers and show that you are publishing fresh content on a regular basis. ![](https://help.dev.lightcast.com/hs-fs/hubfs/Knowledge%20Base%20Import/3daa7330-5fa7-4262-a124-0450bdf88dec-4.png?width=20&height=20&name=3daa7330-5fa7-4262-a124-0450bdf88dec-4.png) When scheduling the release of the episodes with Lightcast’s scheduled publishing feature (e.g. releasing an episode per week) you are giving the viewers a reason to come back to your channels/apps. **                                        How to Schedule the Releaser of a Video:** [![company logo](https://help.dev.lightcast.com/hs-fs/hubfs/Untitled-2.png?height=120&name=Untitled-2.png)](https://mediacloud.lightcast.com) - [![facebook_social_link_icon_alt_text](https://static.hsstatic.net/TemplateAssets/static-1.329/img/hs_default_template_images/modules/Follow+Me+-+Email/facebook_circle_color.png)](https://www.facebook.com/lightcastinc) - [![twitter_social_link_icon_alt_text](https://static.hsstatic.net/TemplateAssets/static-1.329/img/hs_default_template_images/modules/Follow+Me+-+Email/twitter_circle_color.png)](https://twitter.com/lightcast_inc) - [![linkedin_social_link_icon_alt_text](https://static.hsstatic.net/TemplateAssets/static-1.329/img/hs_default_template_images/modules/Follow+Me+-+Email/linkedin_circle_color.png)](https://www.linkedin.com/company/lightcast/) - [Open a Support Ticket](https://mediacloud.dev.lightcast.com/support-center/open-ticket) - - [Go to Customer Portal](https://help.dev.lightcast.com/tickets)