On average, you have about 10 seconds to capture and engage an audience before they continue to scroll down or click away. If you have not fully engaged your audience after the first 30 seconds, you've likely lost 33% of viewers, and after one minute, 45% of viewers have stopped watching. Of course, the attention span of viewers varies depending on what they expect from your video, and certain content genres still see much higher average viewing times than others (e.g. documentaries, sermons, seminars, etc.). Here are some general tips:
Titles/graphics reflecting your show’s branding + attractive video thumbnails can help set the right expectations, thus influencing a viewer's willingness to keep watching longer.
If you upload longer videos, we suggest to consider breaking them up in a way that makes sense, thus creating a series with multiple shorter episodes, rather than one long video - e.g. Episode 1, Episode 2, Episode 3, etc... Of course, the devices and platforms you publish to (desktops, mobile devices or TV screens), are one of the most important considerations when determining the length of your video. Here is a general rule: when sharing on social platforms like Facebook or YouTube, keep it short. When sending it to OTT (TV App) platforms like Roku, Fire TV, Apple TV etc., viewers are open to watching longer, more stylized videos.
Splitting up content into smaller episodes has the advantage that you have more video assets appearing on your publishing properties (Web/Mobile/TV Apps), making them look more valuable to viewers and show that you are publishing fresh content on a regular basis.
When scheduling the release of the episodes with Lightcast’s scheduled publishing feature (e.g. releasing an episode per week) you are giving the viewers a reason to come back to your channels/apps.
Titles/graphics reflecting your show’s branding + attractive video thumbnails can help set the right expectations, thus influencing a viewer's willingness to keep watching longer.
If you upload longer videos, we suggest to consider breaking them up in a way that makes sense, thus creating a series with multiple shorter episodes, rather than one long video - e.g. Episode 1, Episode 2, Episode 3, etc... Of course, the devices and platforms you publish to (desktops, mobile devices or TV screens), are one of the most important considerations when determining the length of your video. Here is a general rule: when sharing on social platforms like Facebook or YouTube, keep it short. When sending it to OTT (TV App) platforms like Roku, Fire TV, Apple TV etc., viewers are open to watching longer, more stylized videos.
Splitting up content into smaller episodes has the advantage that you have more video assets appearing on your publishing properties (Web/Mobile/TV Apps), making them look more valuable to viewers and show that you are publishing fresh content on a regular basis.
When scheduling the release of the episodes with Lightcast’s scheduled publishing feature (e.g. releasing an episode per week) you are giving the viewers a reason to come back to your channels/apps.
How to Schedule the Releaser of a Video: