--- title: How can I boost the viewership growth for my TV and Mobile Apps? description: A. Activate & incentivize your existing following (TV viewers, online viewers, social & email followers) to add/download your Apps to their devices & rate it with 5 stars. Ranking in App Stores & onli --- ![company logo](https://help.dev.lightcast.com/hs-fs/hubfs/test-header.png?height=120&name=test-header.png) [Support Center](https://help.dev.lightcast.com/) - [Open a Support Ticket](https://mediacloud.dev.lightcast.com/support-center/open-ticket) - - [Go to Customer Portal](https://help.dev.lightcast.com/tickets) General - [Getting Started](https://help.dev.lightcast.com/getting-started) - [Video Guides](https://help.dev.lightcast.com/video-guides) - [Subtitles](https://help.dev.lightcast.com/video-guides#subtitles) - [Audio Archive](https://help.dev.lightcast.com/video-guides#audio-archive) - [Sub Channels](https://help.dev.lightcast.com/video-guides#sub-channels) - [Watermarks](https://help.dev.lightcast.com/video-guides#watermarks) - [Video Minutes](https://help.dev.lightcast.com/video-guides#video-minutes) - [Account Settings](https://help.dev.lightcast.com/video-guides#account-settings) - [Workflow Presets](https://help.dev.lightcast.com/video-guides#workflow-presets) - [App Builder](https://help.dev.lightcast.com/video-guides#app-builder) - [Player Customization](https://help.dev.lightcast.com/video-guides#player-customization) - [Pay-Per-View](https://help.dev.lightcast.com/video-guides#pay-per-view) - [Media Stats Center](https://help.dev.lightcast.com/video-guides#media-stats-center) - [Revenue](https://help.dev.lightcast.com/video-guides#revenue) - [Media Groups](https://help.dev.lightcast.com/video-guides#media-groups) - [Video Archive](https://help.dev.lightcast.com/video-guides#video-archive) - [Platforms](https://help.dev.lightcast.com/video-guides#platforms) - [Miscellaneous](https://help.dev.lightcast.com/video-guides#miscellaneous) - [24/7 Cloud Scheduler](https://help.dev.lightcast.com/video-guides#24-7-cloud-scheduler) - [Live Channels](https://help.dev.lightcast.com/video-guides#live-channels) - [VOD Channels](https://help.dev.lightcast.com/video-guides#vod-channels) - [Video on Demand](https://help.dev.lightcast.com/video-on-demand) - [Miscellaneous](https://help.dev.lightcast.com/video-on-demand#miscellaneous) - [Sub Channels](https://help.dev.lightcast.com/video-on-demand#sub-channels) - [Facebook Video Publishing](https://help.dev.lightcast.com/video-on-demand#facebook-video-publishing) - [Trailers](https://help.dev.lightcast.com/video-on-demand#trailers) - [YouTube Video Publishing](https://help.dev.lightcast.com/video-on-demand#youtube-video-publishing) - [Video Upload](https://help.dev.lightcast.com/video-on-demand#video-upload) - [Media Groups](https://help.dev.lightcast.com/video-on-demand#media-groups) - [Closed Captions - Subtitles](https://help.dev.lightcast.com/video-on-demand#closed-captions-subtitles) - [Video Export](https://help.dev.lightcast.com/video-on-demand#video-export) - [Scheduled Publishing](https://help.dev.lightcast.com/video-on-demand#scheduled-publishing) - [Troubleshooting](https://help.dev.lightcast.com/video-on-demand#troubleshooting) - [Watermarks Feature](https://help.dev.lightcast.com/video-on-demand#watermarks-feature) - [Geo Blocking](https://help.dev.lightcast.com/video-on-demand#geo-blocking) - [Miscellaneous](https://help.dev.lightcast.com/miscellaneous) - [Bandwidth Usage (Video Minutes)](https://help.dev.lightcast.com/bandwidth-usage-video-minutes) - [Lightcast API](https://help.dev.lightcast.com/lightcast-api) - [Tips Of The Week](https://help.dev.lightcast.com/tips-of-the-week) - [Audio on Demand](https://help.dev.lightcast.com/audio-on-demand) - [Release Notes](https://help.dev.lightcast.com/release-notes) - [Storage & Transcoding](https://help.dev.lightcast.com/storage-transcoding) - [Storage](https://help.dev.lightcast.com/storage-transcoding#storage) - [Transcoding](https://help.dev.lightcast.com/storage-transcoding#transcoding) - [Analytics](https://help.dev.lightcast.com/analytics) - [Platforms & App Stores](https://help.dev.lightcast.com/platforms-app-stores) - [Chromecast/Google Cast & Apple AirPlay Publishing](https://help.dev.lightcast.com/platforms-app-stores#chromecast-google-cast-apple-airplay-publishing) - [AndroidTV](https://help.dev.lightcast.com/platforms-app-stores#androidtv) - [Amazon FireTV](https://help.dev.lightcast.com/platforms-app-stores#amazon-firetv) - [Mobile Devices/Mobile Apps](https://help.dev.lightcast.com/platforms-app-stores#mobile-devices-mobile-apps) - [Podcast Channels](https://help.dev.lightcast.com/platforms-app-stores#podcast-channels) - [AppleTV](https://help.dev.lightcast.com/platforms-app-stores#appletv) - [WebApp](https://help.dev.lightcast.com/platforms-app-stores#webapp) - [General](https://help.dev.lightcast.com/platforms-app-stores#general) - [Roku](https://help.dev.lightcast.com/platforms-app-stores#roku) - [App Ownership](https://help.dev.lightcast.com/platforms-app-stores#app-ownership) - [Live Streaming](https://help.dev.lightcast.com/live-streaming) - [LIVE-to-VOD](https://help.dev.lightcast.com/live-streaming#live-to-vod) - [Simulated Live](https://help.dev.lightcast.com/live-streaming#simulated-live) - [Miscellaneous](https://help.dev.lightcast.com/live-streaming#miscellaneous) - [Toubleshooting](https://help.dev.lightcast.com/live-streaming#toubleshooting) - [VOD-to-LIVE](https://help.dev.lightcast.com/live-streaming#vod-to-live) - [Facebook Live Streaming](https://help.dev.lightcast.com/live-streaming#facebook-live-streaming) - [YouTube Live Streaming](https://help.dev.lightcast.com/live-streaming#youtube-live-streaming) - [Live Encoder / Encoder Settings](https://help.dev.lightcast.com/live-streaming#live-encoder-encoder-settings) - [Multi-Bitrate Streaming](https://help.dev.lightcast.com/live-streaming#multi-bitrate-streaming) - [Pay-per-View (PPV) for Live Events](https://help.dev.lightcast.com/live-streaming#pay-per-view-ppv-for-live-events) - [Livestream DVR](https://help.dev.lightcast.com/live-streaming#livestream-dvr) - [24/7 Streaming](https://help.dev.lightcast.com/24-7-streaming) - [24/7 Cloud Scheduler](https://help.dev.lightcast.com/24-7-streaming#24-7-cloud-scheduler) - [Linear Streaming](https://help.dev.lightcast.com/24-7-streaming#linear-streaming) - [Lightcast DRM](https://help.dev.lightcast.com/lightcast-drm) - [Code Authentication](https://help.dev.lightcast.com/code-authentication) - [Payment & Billing](https://help.dev.lightcast.com/payment-billing) - [Video Advertising (AVOD/ALIVE)](https://help.dev.lightcast.com/video-advertising-avod-alive) - [Publishers](https://help.dev.lightcast.com/video-advertising-avod-alive#publishers) - [General](https://help.dev.lightcast.com/video-advertising-avod-alive#general) - [Advertisers](https://help.dev.lightcast.com/video-advertising-avod-alive#advertisers) - [Lightcast EasyPay](https://help.dev.lightcast.com/lightcast-easypay) - [Lightcast EasyPay for Subscription Content (SVOD/SLIVE)](https://help.dev.lightcast.com/lightcast-easypay#lightcast-easypay-for-subscription-content-svod-slive) - [Miscellaneous](https://help.dev.lightcast.com/lightcast-easypay#miscellaneous) - [Lightcast EasyPay for Donations](https://help.dev.lightcast.com/lightcast-easypay#lightcast-easypay-for-donations) - [Lightcast Academy](https://help.dev.lightcast.com/lightcast-academy) - [Account Training](https://help.dev.lightcast.com/lightcast-academy#account-training) - [Subscription System (SVOD/SLIVE)](https://help.dev.lightcast.com/subscription-system-svod-slive) - [Pay-Per-View (PPV)](https://help.dev.lightcast.com/pay-per-view-ppv) - [Media Player](https://help.dev.lightcast.com/media-player) - [General](https://help.dev.lightcast.com/media-player#general) - [Player Embed Tool](https://help.dev.lightcast.com/media-player#player-embed-tool) - [Player Sharing Feature](https://help.dev.lightcast.com/media-player#player-sharing-feature) - [Player Configurator](https://help.dev.lightcast.com/media-player#player-configurator) [Back to home](https://help.dev.lightcast.com/) 1. [Support Center](https://help.dev.lightcast.com/) 2. [Platforms & App Stores](https://help.dev.lightcast.com/platforms-app-stores) 3. General - [Getting Started](https://help.dev.lightcast.com/getting-started) - [Video Guides](https://help.dev.lightcast.com/video-guides) - [Subtitles](https://help.dev.lightcast.com/video-guides#subtitles) - [Audio Archive](https://help.dev.lightcast.com/video-guides#audio-archive) - [Sub Channels](https://help.dev.lightcast.com/video-guides#sub-channels) - [Watermarks](https://help.dev.lightcast.com/video-guides#watermarks) - [Video Minutes](https://help.dev.lightcast.com/video-guides#video-minutes) - [Account Settings](https://help.dev.lightcast.com/video-guides#account-settings) - [Workflow Presets](https://help.dev.lightcast.com/video-guides#workflow-presets) - [App Builder](https://help.dev.lightcast.com/video-guides#app-builder) - [Player Customization](https://help.dev.lightcast.com/video-guides#player-customization) - [Pay-Per-View](https://help.dev.lightcast.com/video-guides#pay-per-view) - [Media Stats Center](https://help.dev.lightcast.com/video-guides#media-stats-center) - [Revenue](https://help.dev.lightcast.com/video-guides#revenue) - [Media Groups](https://help.dev.lightcast.com/video-guides#media-groups) - [Video Archive](https://help.dev.lightcast.com/video-guides#video-archive) - [Platforms](https://help.dev.lightcast.com/video-guides#platforms) - [Miscellaneous](https://help.dev.lightcast.com/video-guides#miscellaneous) - [24/7 Cloud Scheduler](https://help.dev.lightcast.com/video-guides#24-7-cloud-scheduler) - [Live Channels](https://help.dev.lightcast.com/video-guides#live-channels) - [VOD Channels](https://help.dev.lightcast.com/video-guides#vod-channels) - [Video on Demand](https://help.dev.lightcast.com/video-on-demand) - [Miscellaneous](https://help.dev.lightcast.com/video-on-demand#miscellaneous) - [Sub Channels](https://help.dev.lightcast.com/video-on-demand#sub-channels) - [Facebook Video Publishing](https://help.dev.lightcast.com/video-on-demand#facebook-video-publishing) - [Trailers](https://help.dev.lightcast.com/video-on-demand#trailers) - [YouTube Video Publishing](https://help.dev.lightcast.com/video-on-demand#youtube-video-publishing) - [Video Upload](https://help.dev.lightcast.com/video-on-demand#video-upload) - [Media Groups](https://help.dev.lightcast.com/video-on-demand#media-groups) - [Closed Captions - Subtitles](https://help.dev.lightcast.com/video-on-demand#closed-captions-subtitles) - [Video Export](https://help.dev.lightcast.com/video-on-demand#video-export) - [Scheduled Publishing](https://help.dev.lightcast.com/video-on-demand#scheduled-publishing) - [Troubleshooting](https://help.dev.lightcast.com/video-on-demand#troubleshooting) - [Watermarks Feature](https://help.dev.lightcast.com/video-on-demand#watermarks-feature) - [Geo Blocking](https://help.dev.lightcast.com/video-on-demand#geo-blocking) - [Miscellaneous](https://help.dev.lightcast.com/miscellaneous) - [Bandwidth Usage (Video Minutes)](https://help.dev.lightcast.com/bandwidth-usage-video-minutes) - [Lightcast API](https://help.dev.lightcast.com/lightcast-api) - [Tips Of The Week](https://help.dev.lightcast.com/tips-of-the-week) - [Audio on Demand](https://help.dev.lightcast.com/audio-on-demand) - [Release Notes](https://help.dev.lightcast.com/release-notes) - [Storage & Transcoding](https://help.dev.lightcast.com/storage-transcoding) - [Storage](https://help.dev.lightcast.com/storage-transcoding#storage) - [Transcoding](https://help.dev.lightcast.com/storage-transcoding#transcoding) - [Analytics](https://help.dev.lightcast.com/analytics) - [Platforms & App Stores](https://help.dev.lightcast.com/platforms-app-stores) - [Chromecast/Google Cast & Apple AirPlay Publishing](https://help.dev.lightcast.com/platforms-app-stores#chromecast-google-cast-apple-airplay-publishing) - [AndroidTV](https://help.dev.lightcast.com/platforms-app-stores#androidtv) - [Amazon FireTV](https://help.dev.lightcast.com/platforms-app-stores#amazon-firetv) - [Mobile Devices/Mobile Apps](https://help.dev.lightcast.com/platforms-app-stores#mobile-devices-mobile-apps) - [Podcast Channels](https://help.dev.lightcast.com/platforms-app-stores#podcast-channels) - [AppleTV](https://help.dev.lightcast.com/platforms-app-stores#appletv) - [WebApp](https://help.dev.lightcast.com/platforms-app-stores#webapp) - [General](https://help.dev.lightcast.com/platforms-app-stores#general) - [Roku](https://help.dev.lightcast.com/platforms-app-stores#roku) - [App Ownership](https://help.dev.lightcast.com/platforms-app-stores#app-ownership) - [Live Streaming](https://help.dev.lightcast.com/live-streaming) - [LIVE-to-VOD](https://help.dev.lightcast.com/live-streaming#live-to-vod) - [Simulated Live](https://help.dev.lightcast.com/live-streaming#simulated-live) - [Miscellaneous](https://help.dev.lightcast.com/live-streaming#miscellaneous) - [Toubleshooting](https://help.dev.lightcast.com/live-streaming#toubleshooting) - [VOD-to-LIVE](https://help.dev.lightcast.com/live-streaming#vod-to-live) - [Facebook Live Streaming](https://help.dev.lightcast.com/live-streaming#facebook-live-streaming) - [YouTube Live Streaming](https://help.dev.lightcast.com/live-streaming#youtube-live-streaming) - [Live Encoder / Encoder Settings](https://help.dev.lightcast.com/live-streaming#live-encoder-encoder-settings) - [Multi-Bitrate Streaming](https://help.dev.lightcast.com/live-streaming#multi-bitrate-streaming) - [Pay-per-View (PPV) for Live Events](https://help.dev.lightcast.com/live-streaming#pay-per-view-ppv-for-live-events) - [Livestream DVR](https://help.dev.lightcast.com/live-streaming#livestream-dvr) - [24/7 Streaming](https://help.dev.lightcast.com/24-7-streaming) - [24/7 Cloud Scheduler](https://help.dev.lightcast.com/24-7-streaming#24-7-cloud-scheduler) - [Linear Streaming](https://help.dev.lightcast.com/24-7-streaming#linear-streaming) - [Lightcast DRM](https://help.dev.lightcast.com/lightcast-drm) - [Code Authentication](https://help.dev.lightcast.com/code-authentication) - [Payment & Billing](https://help.dev.lightcast.com/payment-billing) - [Video Advertising (AVOD/ALIVE)](https://help.dev.lightcast.com/video-advertising-avod-alive) - [Publishers](https://help.dev.lightcast.com/video-advertising-avod-alive#publishers) - [General](https://help.dev.lightcast.com/video-advertising-avod-alive#general) - [Advertisers](https://help.dev.lightcast.com/video-advertising-avod-alive#advertisers) - [Lightcast EasyPay](https://help.dev.lightcast.com/lightcast-easypay) - [Lightcast EasyPay for Subscription Content (SVOD/SLIVE)](https://help.dev.lightcast.com/lightcast-easypay#lightcast-easypay-for-subscription-content-svod-slive) - [Miscellaneous](https://help.dev.lightcast.com/lightcast-easypay#miscellaneous) - [Lightcast EasyPay for Donations](https://help.dev.lightcast.com/lightcast-easypay#lightcast-easypay-for-donations) - [Lightcast Academy](https://help.dev.lightcast.com/lightcast-academy) - [Account Training](https://help.dev.lightcast.com/lightcast-academy#account-training) - [Subscription System (SVOD/SLIVE)](https://help.dev.lightcast.com/subscription-system-svod-slive) - [Pay-Per-View (PPV)](https://help.dev.lightcast.com/pay-per-view-ppv) - [Media Player](https://help.dev.lightcast.com/media-player) - [General](https://help.dev.lightcast.com/media-player#general) - [Player Embed Tool](https://help.dev.lightcast.com/media-player#player-embed-tool) - [Player Sharing Feature](https://help.dev.lightcast.com/media-player#player-sharing-feature) - [Player Configurator](https://help.dev.lightcast.com/media-player#player-configurator) # How can I boost the viewership growth for my TV and Mobile Apps? **A. Activate & incentivize your existing following **(TV viewers, online viewers, social & email followers) to add/download your Apps to their devices & rate it with 5 stars. Ranking in App Stores & online listings are based on these numbers. **IMPORTANT: **It is critical to understand how the ratings on TV platforms such as Roku, FireTV, AndroidTV and AppleTV work. It is all about mobilizing your existing followers, your existing audience, newsletter recipients, website visitors to download and install your TV Apps on their devices and to give it a 5-star rating! All of this platforms rate, list and promote Channels/Apps according to popularity. If they recognize that your existing following starts using and rating your Apps well, they will increase the visibility of your Apps, which will result in an accelerated audience growth. Mobilizing your existing following to download, use and rate your Apps is the snowball which "launches the avalanche" of audience growth so to speak.  **B. Add fresh content**- especially fresh VOD uploads every week. **C. Run ConnectedTV Video Ad Campaigns** across other channels/apps. Contact Customer Care about RON campaigns (Ron Over Network) if you would like to know more about it.  **D. Promote your Apps **on your website and place links to the Featured App page on Lightcast.com with instant “Channel Add Button” or links to the App Store page (allowing website visitors, social followers and email readers to add your Apps to their desired device with a click on a button - which boosts recommendation “A” at the same time). E.g. [http://www.lightcast.com/roku/channels/36/the-yachting-channel](http://www.lightcast.com/roku/channels/36/the-yachting-channel) [http://www.lightcast.com/apps/featured-firetv/273/cooking-channel](http://www.lightcast.com/apps/featured-firetv/273/cooking-channel) [https://www.lightcast.com/apps/featured-androidtv/694/acctv/](https://www.lightcast.com/apps/featured-androidtv/694/acctv/) **E. Speak about your Apps** via social media and other internet marketing tools such as forums, blog sites etc, and place links to the download pages of your Apps. **F. Use the most impactful logo artwork** (Channel Thumb Graphics) and the most effective description. Look at competing Apps on each platform and try to make yourself stand out.   **G. Send out newsletters**to your leads and/or client base with info about your Apps and links to install your Apps.  **H. QR Codes:**You can add QR codes that link to your apps, to your email signature or website, etc. You can generate a QR easily with one click or two, by using the app store links:  [https://www.the-qrcode-generator.com/ ](https://www.the-qrcode-generator.com/) **I. Look for Advertising opportunities offered by the Platforms. **Some Platforms offer Advertising Solutions tailored to the needs of Publishers to increase viewership. Example for Roku: [https://advertising.roku.com/publisher-solutions](https://advertising.roku.com/publisher-solutions) [![company logo](https://help.dev.lightcast.com/hs-fs/hubfs/Untitled-2.png?height=120&name=Untitled-2.png)](https://mediacloud.lightcast.com) - [![facebook_social_link_icon_alt_text](https://static.hsstatic.net/TemplateAssets/static-1.329/img/hs_default_template_images/modules/Follow+Me+-+Email/facebook_circle_color.png)](https://www.facebook.com/lightcastinc) - [![twitter_social_link_icon_alt_text](https://static.hsstatic.net/TemplateAssets/static-1.329/img/hs_default_template_images/modules/Follow+Me+-+Email/twitter_circle_color.png)](https://twitter.com/lightcast_inc) - [![linkedin_social_link_icon_alt_text](https://static.hsstatic.net/TemplateAssets/static-1.329/img/hs_default_template_images/modules/Follow+Me+-+Email/linkedin_circle_color.png)](https://www.linkedin.com/company/lightcast/) - [Open a Support Ticket](https://mediacloud.dev.lightcast.com/support-center/open-ticket) - - [Go to Customer Portal](https://help.dev.lightcast.com/tickets)