A. Activate & incentivize your existing following (TV viewers, online viewers, social & email followers) to add/download your Apps to their devices & rate it with 5 stars. Ranking in App Stores & online listings are based on these numbers.
IMPORTANT: It is critical to understand how the ratings on TV platforms such as Roku, FireTV, AndroidTV and AppleTV work. It is all about mobilizing your existing followers, your existing audience, newsletter recipients, website visitors to download and install your TV Apps on their devices and to give it a 5-star rating! All of this platforms rate, list and promote Channels/Apps according to popularity. If they recognize that your existing following starts using and rating your Apps well, they will increase the visibility of your Apps, which will result in an accelerated audience growth. Mobilizing your existing following to download, use and rate your Apps is the snowball which "launches the avalanche" of audience growth so to speak.
B. Add fresh content- especially fresh VOD uploads every week.
C. Run ConnectedTV Video Ad Campaigns across other channels/apps. Contact Customer Care about RON campaigns (Ron Over Network) if you would like to know more about it.
D. Promote your Apps on your website and place links to the Featured App page on Lightcast.com with instant “Channel Add Button” or links to the App Store page (allowing website visitors, social followers and email readers to add your Apps to their desired device with a click on a button - which boosts recommendation “A” at the same time). E.g.
http://www.lightcast.com/roku/channels/36/the-yachting-channel
http://www.lightcast.com/apps/featured-firetv/273/cooking-channel
https://www.lightcast.com/apps/featured-androidtv/694/acctv/
E. Speak about your Apps via social media and other internet marketing tools such as forums, blog sites etc, and place links to the download pages of your Apps.
F. Use the most impactful logo artwork (Channel Thumb Graphics) and the most effective description. Look at competing Apps on each platform and try to make yourself stand out.
G. Send out newslettersto your leads and/or client base with info about your Apps and links to install your Apps.
H. QR Codes:You can add QR codes that link to your apps, to your email signature or website, etc. You can generate a QR easily with one click or two, by using the app store links:
I. Look for Advertising opportunities offered by the Platforms. Some Platforms offer Advertising Solutions tailored to the needs of Publishers to increase viewership. Example for Roku: https://advertising.roku.com/publisher-solutions