--- title: How do views affect ad-calls? description: Views are all player events/connections, including pause/resume triggers of the viewer, switches between bitrates, reconnections to the server, reloads of the player page, and other events triggered b --- ![company logo](https://help.dev.lightcast.com/hs-fs/hubfs/test-header.png?height=120&name=test-header.png) [Support Center](https://help.dev.lightcast.com/) - [Open a Support Ticket](https://mediacloud.dev.lightcast.com/support-center/open-ticket) - - [Go to Customer Portal](https://help.dev.lightcast.com/tickets) General - [Getting Started](https://help.dev.lightcast.com/getting-started) - [Video Guides](https://help.dev.lightcast.com/video-guides) - [Subtitles](https://help.dev.lightcast.com/video-guides#subtitles) - [Audio Archive](https://help.dev.lightcast.com/video-guides#audio-archive) - [Sub Channels](https://help.dev.lightcast.com/video-guides#sub-channels) - [Watermarks](https://help.dev.lightcast.com/video-guides#watermarks) - [Video Minutes](https://help.dev.lightcast.com/video-guides#video-minutes) - [Account Settings](https://help.dev.lightcast.com/video-guides#account-settings) - [Workflow Presets](https://help.dev.lightcast.com/video-guides#workflow-presets) - [App Builder](https://help.dev.lightcast.com/video-guides#app-builder) - [Player Customization](https://help.dev.lightcast.com/video-guides#player-customization) - [Pay-Per-View](https://help.dev.lightcast.com/video-guides#pay-per-view) - [Media Stats Center](https://help.dev.lightcast.com/video-guides#media-stats-center) - [Revenue](https://help.dev.lightcast.com/video-guides#revenue) - [Media Groups](https://help.dev.lightcast.com/video-guides#media-groups) - [Video Archive](https://help.dev.lightcast.com/video-guides#video-archive) - [Platforms](https://help.dev.lightcast.com/video-guides#platforms) - [Miscellaneous](https://help.dev.lightcast.com/video-guides#miscellaneous) - [24/7 Cloud Scheduler](https://help.dev.lightcast.com/video-guides#24-7-cloud-scheduler) - [Live Channels](https://help.dev.lightcast.com/video-guides#live-channels) - [VOD Channels](https://help.dev.lightcast.com/video-guides#vod-channels) - [Video on Demand](https://help.dev.lightcast.com/video-on-demand) - [Miscellaneous](https://help.dev.lightcast.com/video-on-demand#miscellaneous) - [Sub Channels](https://help.dev.lightcast.com/video-on-demand#sub-channels) - [Facebook Video Publishing](https://help.dev.lightcast.com/video-on-demand#facebook-video-publishing) - [Trailers](https://help.dev.lightcast.com/video-on-demand#trailers) - [YouTube Video Publishing](https://help.dev.lightcast.com/video-on-demand#youtube-video-publishing) - [Video Upload](https://help.dev.lightcast.com/video-on-demand#video-upload) - [Media Groups](https://help.dev.lightcast.com/video-on-demand#media-groups) - [Closed Captions - Subtitles](https://help.dev.lightcast.com/video-on-demand#closed-captions-subtitles) - [Video Export](https://help.dev.lightcast.com/video-on-demand#video-export) - [Scheduled Publishing](https://help.dev.lightcast.com/video-on-demand#scheduled-publishing) - [Troubleshooting](https://help.dev.lightcast.com/video-on-demand#troubleshooting) - [Watermarks Feature](https://help.dev.lightcast.com/video-on-demand#watermarks-feature) - [Geo Blocking](https://help.dev.lightcast.com/video-on-demand#geo-blocking) - [Miscellaneous](https://help.dev.lightcast.com/miscellaneous) - [Bandwidth Usage (Video Minutes)](https://help.dev.lightcast.com/bandwidth-usage-video-minutes) - [Lightcast API](https://help.dev.lightcast.com/lightcast-api) - [Tips Of The Week](https://help.dev.lightcast.com/tips-of-the-week) - [Audio on Demand](https://help.dev.lightcast.com/audio-on-demand) - [Release Notes](https://help.dev.lightcast.com/release-notes) - [Storage & Transcoding](https://help.dev.lightcast.com/storage-transcoding) - [Storage](https://help.dev.lightcast.com/storage-transcoding#storage) - [Transcoding](https://help.dev.lightcast.com/storage-transcoding#transcoding) - [Analytics](https://help.dev.lightcast.com/analytics) - [Platforms & App Stores](https://help.dev.lightcast.com/platforms-app-stores) - [Chromecast/Google Cast & Apple AirPlay Publishing](https://help.dev.lightcast.com/platforms-app-stores#chromecast-google-cast-apple-airplay-publishing) - [AndroidTV](https://help.dev.lightcast.com/platforms-app-stores#androidtv) - [Amazon FireTV](https://help.dev.lightcast.com/platforms-app-stores#amazon-firetv) - [Mobile Devices/Mobile Apps](https://help.dev.lightcast.com/platforms-app-stores#mobile-devices-mobile-apps) - [Podcast Channels](https://help.dev.lightcast.com/platforms-app-stores#podcast-channels) - [AppleTV](https://help.dev.lightcast.com/platforms-app-stores#appletv) - [WebApp](https://help.dev.lightcast.com/platforms-app-stores#webapp) - [General](https://help.dev.lightcast.com/platforms-app-stores#general) - [Roku](https://help.dev.lightcast.com/platforms-app-stores#roku) - [App Ownership](https://help.dev.lightcast.com/platforms-app-stores#app-ownership) - [Live Streaming](https://help.dev.lightcast.com/live-streaming) - [LIVE-to-VOD](https://help.dev.lightcast.com/live-streaming#live-to-vod) - [Simulated Live](https://help.dev.lightcast.com/live-streaming#simulated-live) - [Miscellaneous](https://help.dev.lightcast.com/live-streaming#miscellaneous) - [Toubleshooting](https://help.dev.lightcast.com/live-streaming#toubleshooting) - [VOD-to-LIVE](https://help.dev.lightcast.com/live-streaming#vod-to-live) - [Facebook Live Streaming](https://help.dev.lightcast.com/live-streaming#facebook-live-streaming) - [YouTube Live Streaming](https://help.dev.lightcast.com/live-streaming#youtube-live-streaming) - [Live Encoder / Encoder Settings](https://help.dev.lightcast.com/live-streaming#live-encoder-encoder-settings) - [Multi-Bitrate Streaming](https://help.dev.lightcast.com/live-streaming#multi-bitrate-streaming) - [Pay-per-View (PPV) for Live Events](https://help.dev.lightcast.com/live-streaming#pay-per-view-ppv-for-live-events) - [Livestream DVR](https://help.dev.lightcast.com/live-streaming#livestream-dvr) - [24/7 Streaming](https://help.dev.lightcast.com/24-7-streaming) - [24/7 Cloud Scheduler](https://help.dev.lightcast.com/24-7-streaming#24-7-cloud-scheduler) - [Linear Streaming](https://help.dev.lightcast.com/24-7-streaming#linear-streaming) - [Lightcast DRM](https://help.dev.lightcast.com/lightcast-drm) - [Code Authentication](https://help.dev.lightcast.com/code-authentication) - [Payment & Billing](https://help.dev.lightcast.com/payment-billing) - [Video Advertising (AVOD/ALIVE)](https://help.dev.lightcast.com/video-advertising-avod-alive) - [Publishers](https://help.dev.lightcast.com/video-advertising-avod-alive#publishers) - [General](https://help.dev.lightcast.com/video-advertising-avod-alive#general) - [Advertisers](https://help.dev.lightcast.com/video-advertising-avod-alive#advertisers) - [Lightcast EasyPay](https://help.dev.lightcast.com/lightcast-easypay) - [Lightcast EasyPay for Subscription Content (SVOD/SLIVE)](https://help.dev.lightcast.com/lightcast-easypay#lightcast-easypay-for-subscription-content-svod-slive) - [Miscellaneous](https://help.dev.lightcast.com/lightcast-easypay#miscellaneous) - [Lightcast EasyPay for Donations](https://help.dev.lightcast.com/lightcast-easypay#lightcast-easypay-for-donations) - [Lightcast Academy](https://help.dev.lightcast.com/lightcast-academy) - [Account Training](https://help.dev.lightcast.com/lightcast-academy#account-training) - [Subscription System (SVOD/SLIVE)](https://help.dev.lightcast.com/subscription-system-svod-slive) - [Pay-Per-View (PPV)](https://help.dev.lightcast.com/pay-per-view-ppv) - [Media Player](https://help.dev.lightcast.com/media-player) - [General](https://help.dev.lightcast.com/media-player#general) - [Player Embed Tool](https://help.dev.lightcast.com/media-player#player-embed-tool) - [Player Sharing Feature](https://help.dev.lightcast.com/media-player#player-sharing-feature) - [Player Configurator](https://help.dev.lightcast.com/media-player#player-configurator) [Back to home](https://help.dev.lightcast.com/) 1. [Support Center](https://help.dev.lightcast.com/) 2. [Video Advertising (AVOD/ALIVE)](https://help.dev.lightcast.com/video-advertising-avod-alive) 3. General - [Getting Started](https://help.dev.lightcast.com/getting-started) - [Video Guides](https://help.dev.lightcast.com/video-guides) - [Subtitles](https://help.dev.lightcast.com/video-guides#subtitles) - [Audio Archive](https://help.dev.lightcast.com/video-guides#audio-archive) - [Sub Channels](https://help.dev.lightcast.com/video-guides#sub-channels) - [Watermarks](https://help.dev.lightcast.com/video-guides#watermarks) - [Video Minutes](https://help.dev.lightcast.com/video-guides#video-minutes) - [Account Settings](https://help.dev.lightcast.com/video-guides#account-settings) - [Workflow Presets](https://help.dev.lightcast.com/video-guides#workflow-presets) - [App Builder](https://help.dev.lightcast.com/video-guides#app-builder) - [Player Customization](https://help.dev.lightcast.com/video-guides#player-customization) - [Pay-Per-View](https://help.dev.lightcast.com/video-guides#pay-per-view) - [Media Stats Center](https://help.dev.lightcast.com/video-guides#media-stats-center) - [Revenue](https://help.dev.lightcast.com/video-guides#revenue) - [Media Groups](https://help.dev.lightcast.com/video-guides#media-groups) - [Video Archive](https://help.dev.lightcast.com/video-guides#video-archive) - [Platforms](https://help.dev.lightcast.com/video-guides#platforms) - [Miscellaneous](https://help.dev.lightcast.com/video-guides#miscellaneous) - [24/7 Cloud Scheduler](https://help.dev.lightcast.com/video-guides#24-7-cloud-scheduler) - [Live Channels](https://help.dev.lightcast.com/video-guides#live-channels) - [VOD Channels](https://help.dev.lightcast.com/video-guides#vod-channels) - [Video on Demand](https://help.dev.lightcast.com/video-on-demand) - [Miscellaneous](https://help.dev.lightcast.com/video-on-demand#miscellaneous) - [Sub Channels](https://help.dev.lightcast.com/video-on-demand#sub-channels) - [Facebook Video Publishing](https://help.dev.lightcast.com/video-on-demand#facebook-video-publishing) - [Trailers](https://help.dev.lightcast.com/video-on-demand#trailers) - [YouTube Video Publishing](https://help.dev.lightcast.com/video-on-demand#youtube-video-publishing) - [Video Upload](https://help.dev.lightcast.com/video-on-demand#video-upload) - [Media Groups](https://help.dev.lightcast.com/video-on-demand#media-groups) - [Closed Captions - Subtitles](https://help.dev.lightcast.com/video-on-demand#closed-captions-subtitles) - [Video Export](https://help.dev.lightcast.com/video-on-demand#video-export) - [Scheduled Publishing](https://help.dev.lightcast.com/video-on-demand#scheduled-publishing) - [Troubleshooting](https://help.dev.lightcast.com/video-on-demand#troubleshooting) - [Watermarks Feature](https://help.dev.lightcast.com/video-on-demand#watermarks-feature) - [Geo Blocking](https://help.dev.lightcast.com/video-on-demand#geo-blocking) - [Miscellaneous](https://help.dev.lightcast.com/miscellaneous) - [Bandwidth Usage (Video Minutes)](https://help.dev.lightcast.com/bandwidth-usage-video-minutes) - [Lightcast API](https://help.dev.lightcast.com/lightcast-api) - [Tips Of The Week](https://help.dev.lightcast.com/tips-of-the-week) - [Audio on Demand](https://help.dev.lightcast.com/audio-on-demand) - [Release Notes](https://help.dev.lightcast.com/release-notes) - [Storage & Transcoding](https://help.dev.lightcast.com/storage-transcoding) - [Storage](https://help.dev.lightcast.com/storage-transcoding#storage) - [Transcoding](https://help.dev.lightcast.com/storage-transcoding#transcoding) - [Analytics](https://help.dev.lightcast.com/analytics) - [Platforms & App Stores](https://help.dev.lightcast.com/platforms-app-stores) - [Chromecast/Google Cast & Apple AirPlay Publishing](https://help.dev.lightcast.com/platforms-app-stores#chromecast-google-cast-apple-airplay-publishing) - [AndroidTV](https://help.dev.lightcast.com/platforms-app-stores#androidtv) - [Amazon FireTV](https://help.dev.lightcast.com/platforms-app-stores#amazon-firetv) - [Mobile Devices/Mobile Apps](https://help.dev.lightcast.com/platforms-app-stores#mobile-devices-mobile-apps) - [Podcast Channels](https://help.dev.lightcast.com/platforms-app-stores#podcast-channels) - [AppleTV](https://help.dev.lightcast.com/platforms-app-stores#appletv) - [WebApp](https://help.dev.lightcast.com/platforms-app-stores#webapp) - [General](https://help.dev.lightcast.com/platforms-app-stores#general) - [Roku](https://help.dev.lightcast.com/platforms-app-stores#roku) - [App Ownership](https://help.dev.lightcast.com/platforms-app-stores#app-ownership) - [Live Streaming](https://help.dev.lightcast.com/live-streaming) - [LIVE-to-VOD](https://help.dev.lightcast.com/live-streaming#live-to-vod) - [Simulated Live](https://help.dev.lightcast.com/live-streaming#simulated-live) - [Miscellaneous](https://help.dev.lightcast.com/live-streaming#miscellaneous) - [Toubleshooting](https://help.dev.lightcast.com/live-streaming#toubleshooting) - [VOD-to-LIVE](https://help.dev.lightcast.com/live-streaming#vod-to-live) - [Facebook Live Streaming](https://help.dev.lightcast.com/live-streaming#facebook-live-streaming) - [YouTube Live Streaming](https://help.dev.lightcast.com/live-streaming#youtube-live-streaming) - [Live Encoder / Encoder Settings](https://help.dev.lightcast.com/live-streaming#live-encoder-encoder-settings) - [Multi-Bitrate Streaming](https://help.dev.lightcast.com/live-streaming#multi-bitrate-streaming) - [Pay-per-View (PPV) for Live Events](https://help.dev.lightcast.com/live-streaming#pay-per-view-ppv-for-live-events) - [Livestream DVR](https://help.dev.lightcast.com/live-streaming#livestream-dvr) - [24/7 Streaming](https://help.dev.lightcast.com/24-7-streaming) - [24/7 Cloud Scheduler](https://help.dev.lightcast.com/24-7-streaming#24-7-cloud-scheduler) - [Linear Streaming](https://help.dev.lightcast.com/24-7-streaming#linear-streaming) - [Lightcast DRM](https://help.dev.lightcast.com/lightcast-drm) - [Code Authentication](https://help.dev.lightcast.com/code-authentication) - [Payment & Billing](https://help.dev.lightcast.com/payment-billing) - [Video Advertising (AVOD/ALIVE)](https://help.dev.lightcast.com/video-advertising-avod-alive) - [Publishers](https://help.dev.lightcast.com/video-advertising-avod-alive#publishers) - [General](https://help.dev.lightcast.com/video-advertising-avod-alive#general) - [Advertisers](https://help.dev.lightcast.com/video-advertising-avod-alive#advertisers) - [Lightcast EasyPay](https://help.dev.lightcast.com/lightcast-easypay) - [Lightcast EasyPay for Subscription Content (SVOD/SLIVE)](https://help.dev.lightcast.com/lightcast-easypay#lightcast-easypay-for-subscription-content-svod-slive) - [Miscellaneous](https://help.dev.lightcast.com/lightcast-easypay#miscellaneous) - [Lightcast EasyPay for Donations](https://help.dev.lightcast.com/lightcast-easypay#lightcast-easypay-for-donations) - [Lightcast Academy](https://help.dev.lightcast.com/lightcast-academy) - [Account Training](https://help.dev.lightcast.com/lightcast-academy#account-training) - [Subscription System (SVOD/SLIVE)](https://help.dev.lightcast.com/subscription-system-svod-slive) - [Pay-Per-View (PPV)](https://help.dev.lightcast.com/pay-per-view-ppv) - [Media Player](https://help.dev.lightcast.com/media-player) - [General](https://help.dev.lightcast.com/media-player#general) - [Player Embed Tool](https://help.dev.lightcast.com/media-player#player-embed-tool) - [Player Sharing Feature](https://help.dev.lightcast.com/media-player#player-sharing-feature) - [Player Configurator](https://help.dev.lightcast.com/media-player#player-configurator) # How do views affect ad-calls? Views are all player events/connections, including pause/resume triggers of the viewer, switches between bitrates, reconnections to the server, reloads of the player page, and other events triggered by the user, the player or the device. So one viewer can actually generate multiple views. With this in mind, not every view can trigger an Ad-Call. Ad-frequency is also set to the recommended level of no more than every 3rd video (pre/post-roll) or every 15th minute (mid-rolls) unless you have sent us a different mid-roll frequency.  This is done in order not to overstretch the viewer’s patience and tolerance towards the amount of ads interrupting the experience. This is the second factor which influences the ratio of Views to Ad-Calls. The standard average is every 5-10 Views.  Here are some other articles from our Knowledge Base related to this below: [https://help.lightcast.com/video-advertising-avod-alive](https://help.lightcast.com/video-advertising-avod-alive) [https://help.lightcast.com/my-videos-receive-more-views-than-expected.-what-could-be-the-reason-for-it](https://help.lightcast.com/my-videos-receive-more-views-than-expected.-what-could-be-the-reason-for-it) [![company logo](https://help.dev.lightcast.com/hs-fs/hubfs/Untitled-2.png?height=120&name=Untitled-2.png)](https://mediacloud.lightcast.com) - [![facebook_social_link_icon_alt_text](https://static.hsstatic.net/TemplateAssets/static-1.329/img/hs_default_template_images/modules/Follow+Me+-+Email/facebook_circle_color.png)](https://www.facebook.com/lightcastinc) - [![twitter_social_link_icon_alt_text](https://static.hsstatic.net/TemplateAssets/static-1.329/img/hs_default_template_images/modules/Follow+Me+-+Email/twitter_circle_color.png)](https://twitter.com/lightcast_inc) - [![linkedin_social_link_icon_alt_text](https://static.hsstatic.net/TemplateAssets/static-1.329/img/hs_default_template_images/modules/Follow+Me+-+Email/linkedin_circle_color.png)](https://www.linkedin.com/company/lightcast/) - [Open a Support Ticket](https://mediacloud.dev.lightcast.com/support-center/open-ticket) - - [Go to Customer Portal](https://help.dev.lightcast.com/tickets)