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Media Player
What are all of the different ways to make money and cover my streaming expenses?
There is no reason why you should be paying your streaming costs and app costs out of pocket. Your overall business plan should fund it, and there are numerous monetization tools and revenue streams available to you as a Lightcast Media Cloud Publisher.
Here are a variety of different revenue models and income streams you can use to cover all of your streaming costs, app costs and build growing recurring revenue streams for your business:
- Subscriptions Sales: https://help.lightcast.com/subscription-system-svod-slive
- Pay-Per-View Sales: https://help.lightcast.com/pay-per-view-ppv
- Product & Service Promotion
- Product Placement
- Sponsor Placement
- Advertising: https://help.lightcast.com/video-advertising-avod-alive
- Affiliate Partner Program: https://www.lightcast.com/refer-a-friend/
- Account Sharing/Distribution Services
Many publishers utilize all of these monetization tools and revenue sources in combination, but it all depends entirely on your business plan. Some publishers have a completely different business model, independent from any of the above monetization strategies.
That said, in general, Lightcast recommends to utilize a combination of at least 3 to 5 different monetization tools and revenue sources in order to sustain your streaming projects and brand visibility, cover your costs and build growing profit margins for your business.
Please request a free consultation if you have questions about any of the many monetization tools and revenue streams available to you as a Lightcast customer and Media Cloud publisher.