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Getting Started
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Video Guides
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Video on Demand
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Miscellaneous
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Bandwidth Usage (Video Minutes)
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Lightcast API
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Tips Of The Week
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Audio on Demand
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Release Notes
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Storage & Transcoding
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Analytics
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Platforms & App Stores
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Live Streaming
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24/7 Streaming
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Lightcast DRM
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Code Authentication
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Payment & Billing
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Video Advertising (AVOD/ALIVE)
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Lightcast EasyPay
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Lightcast Academy
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Subscription System (SVOD/SLIVE)
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Pay-Per-View (PPV)
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Media Player
What is a video ad impression?
An "ad impression” of video ads is an “ad-view”, meaning, whenever a viewer views / watches a video ad. An impression is counted as “completed” when at least 75% of the ad has been watched.