--- title: "Why do the app links under \"Apps\" link to a page on Lightcast and not to the App Store?" description: The reasons the app link goes to a Lightcast preview page is because it allows the viewer to:  1. Read about the App 2. Install it with a single click to their devices 3. Discover other Apps from the --- ![company logo](https://help.dev.lightcast.com/hs-fs/hubfs/test-header.png?height=120&name=test-header.png) [Support Center](https://help.dev.lightcast.com/) - [Open a Support Ticket](https://mediacloud.dev.lightcast.com/support-center/open-ticket) - - [Go to Customer Portal](https://help.dev.lightcast.com/tickets) WebApp - [Getting Started](https://help.dev.lightcast.com/getting-started) - [Video Guides](https://help.dev.lightcast.com/video-guides) - [Subtitles](https://help.dev.lightcast.com/video-guides#subtitles) - [Audio Archive](https://help.dev.lightcast.com/video-guides#audio-archive) - [Sub Channels](https://help.dev.lightcast.com/video-guides#sub-channels) - [Watermarks](https://help.dev.lightcast.com/video-guides#watermarks) - [Video Minutes](https://help.dev.lightcast.com/video-guides#video-minutes) - [Account Settings](https://help.dev.lightcast.com/video-guides#account-settings) - [Workflow Presets](https://help.dev.lightcast.com/video-guides#workflow-presets) - [App Builder](https://help.dev.lightcast.com/video-guides#app-builder) - [Player Customization](https://help.dev.lightcast.com/video-guides#player-customization) - [Pay-Per-View](https://help.dev.lightcast.com/video-guides#pay-per-view) - [Media Stats Center](https://help.dev.lightcast.com/video-guides#media-stats-center) - [Revenue](https://help.dev.lightcast.com/video-guides#revenue) - [Media Groups](https://help.dev.lightcast.com/video-guides#media-groups) - [Video Archive](https://help.dev.lightcast.com/video-guides#video-archive) - [Platforms](https://help.dev.lightcast.com/video-guides#platforms) - [Miscellaneous](https://help.dev.lightcast.com/video-guides#miscellaneous) - [24/7 Cloud Scheduler](https://help.dev.lightcast.com/video-guides#24-7-cloud-scheduler) - [Live Channels](https://help.dev.lightcast.com/video-guides#live-channels) - [VOD Channels](https://help.dev.lightcast.com/video-guides#vod-channels) - [Video on Demand](https://help.dev.lightcast.com/video-on-demand) - [Miscellaneous](https://help.dev.lightcast.com/video-on-demand#miscellaneous) - [Sub Channels](https://help.dev.lightcast.com/video-on-demand#sub-channels) - [Facebook Video Publishing](https://help.dev.lightcast.com/video-on-demand#facebook-video-publishing) - [Trailers](https://help.dev.lightcast.com/video-on-demand#trailers) - [YouTube Video Publishing](https://help.dev.lightcast.com/video-on-demand#youtube-video-publishing) - [Video Upload](https://help.dev.lightcast.com/video-on-demand#video-upload) - [Media Groups](https://help.dev.lightcast.com/video-on-demand#media-groups) - [Closed Captions - Subtitles](https://help.dev.lightcast.com/video-on-demand#closed-captions-subtitles) - [Video Export](https://help.dev.lightcast.com/video-on-demand#video-export) - [Scheduled Publishing](https://help.dev.lightcast.com/video-on-demand#scheduled-publishing) - [Troubleshooting](https://help.dev.lightcast.com/video-on-demand#troubleshooting) - [Watermarks Feature](https://help.dev.lightcast.com/video-on-demand#watermarks-feature) - [Geo Blocking](https://help.dev.lightcast.com/video-on-demand#geo-blocking) - [Miscellaneous](https://help.dev.lightcast.com/miscellaneous) - [Bandwidth Usage (Video Minutes)](https://help.dev.lightcast.com/bandwidth-usage-video-minutes) - [Lightcast API](https://help.dev.lightcast.com/lightcast-api) - [Tips Of The Week](https://help.dev.lightcast.com/tips-of-the-week) - [Audio on Demand](https://help.dev.lightcast.com/audio-on-demand) - [Release Notes](https://help.dev.lightcast.com/release-notes) - [Storage & Transcoding](https://help.dev.lightcast.com/storage-transcoding) - [Storage](https://help.dev.lightcast.com/storage-transcoding#storage) - [Transcoding](https://help.dev.lightcast.com/storage-transcoding#transcoding) - [Analytics](https://help.dev.lightcast.com/analytics) - [Platforms & App Stores](https://help.dev.lightcast.com/platforms-app-stores) - [Chromecast/Google Cast & Apple AirPlay Publishing](https://help.dev.lightcast.com/platforms-app-stores#chromecast-google-cast-apple-airplay-publishing) - [AndroidTV](https://help.dev.lightcast.com/platforms-app-stores#androidtv) - [Amazon FireTV](https://help.dev.lightcast.com/platforms-app-stores#amazon-firetv) - [Mobile Devices/Mobile Apps](https://help.dev.lightcast.com/platforms-app-stores#mobile-devices-mobile-apps) - [Podcast Channels](https://help.dev.lightcast.com/platforms-app-stores#podcast-channels) - [AppleTV](https://help.dev.lightcast.com/platforms-app-stores#appletv) - [WebApp](https://help.dev.lightcast.com/platforms-app-stores#webapp) - [General](https://help.dev.lightcast.com/platforms-app-stores#general) - [Roku](https://help.dev.lightcast.com/platforms-app-stores#roku) - [App Ownership](https://help.dev.lightcast.com/platforms-app-stores#app-ownership) - [Live Streaming](https://help.dev.lightcast.com/live-streaming) - [LIVE-to-VOD](https://help.dev.lightcast.com/live-streaming#live-to-vod) - [Simulated Live](https://help.dev.lightcast.com/live-streaming#simulated-live) - [Miscellaneous](https://help.dev.lightcast.com/live-streaming#miscellaneous) - [Toubleshooting](https://help.dev.lightcast.com/live-streaming#toubleshooting) - [VOD-to-LIVE](https://help.dev.lightcast.com/live-streaming#vod-to-live) - [Facebook Live Streaming](https://help.dev.lightcast.com/live-streaming#facebook-live-streaming) - [YouTube Live Streaming](https://help.dev.lightcast.com/live-streaming#youtube-live-streaming) - [Live Encoder / Encoder Settings](https://help.dev.lightcast.com/live-streaming#live-encoder-encoder-settings) - [Multi-Bitrate Streaming](https://help.dev.lightcast.com/live-streaming#multi-bitrate-streaming) - [Pay-per-View (PPV) for Live Events](https://help.dev.lightcast.com/live-streaming#pay-per-view-ppv-for-live-events) - [Livestream DVR](https://help.dev.lightcast.com/live-streaming#livestream-dvr) - [24/7 Streaming](https://help.dev.lightcast.com/24-7-streaming) - [24/7 Cloud Scheduler](https://help.dev.lightcast.com/24-7-streaming#24-7-cloud-scheduler) - [Linear Streaming](https://help.dev.lightcast.com/24-7-streaming#linear-streaming) - [Lightcast DRM](https://help.dev.lightcast.com/lightcast-drm) - [Code Authentication](https://help.dev.lightcast.com/code-authentication) - [Payment & Billing](https://help.dev.lightcast.com/payment-billing) - [Video Advertising (AVOD/ALIVE)](https://help.dev.lightcast.com/video-advertising-avod-alive) - [Publishers](https://help.dev.lightcast.com/video-advertising-avod-alive#publishers) - [General](https://help.dev.lightcast.com/video-advertising-avod-alive#general) - [Advertisers](https://help.dev.lightcast.com/video-advertising-avod-alive#advertisers) - [Lightcast EasyPay](https://help.dev.lightcast.com/lightcast-easypay) - [Lightcast EasyPay for Subscription Content (SVOD/SLIVE)](https://help.dev.lightcast.com/lightcast-easypay#lightcast-easypay-for-subscription-content-svod-slive) - [Miscellaneous](https://help.dev.lightcast.com/lightcast-easypay#miscellaneous) - [Lightcast EasyPay for Donations](https://help.dev.lightcast.com/lightcast-easypay#lightcast-easypay-for-donations) - [Lightcast Academy](https://help.dev.lightcast.com/lightcast-academy) - [Account Training](https://help.dev.lightcast.com/lightcast-academy#account-training) - [Subscription System (SVOD/SLIVE)](https://help.dev.lightcast.com/subscription-system-svod-slive) - [Pay-Per-View (PPV)](https://help.dev.lightcast.com/pay-per-view-ppv) - [Media Player](https://help.dev.lightcast.com/media-player) - [General](https://help.dev.lightcast.com/media-player#general) - [Player Embed Tool](https://help.dev.lightcast.com/media-player#player-embed-tool) - [Player Sharing Feature](https://help.dev.lightcast.com/media-player#player-sharing-feature) - [Player Configurator](https://help.dev.lightcast.com/media-player#player-configurator) [Back to home](https://help.dev.lightcast.com/) 1. [Support Center](https://help.dev.lightcast.com/) 2. [Platforms & App Stores](https://help.dev.lightcast.com/platforms-app-stores) 3. WebApp - [Getting Started](https://help.dev.lightcast.com/getting-started) - [Video Guides](https://help.dev.lightcast.com/video-guides) - [Subtitles](https://help.dev.lightcast.com/video-guides#subtitles) - [Audio Archive](https://help.dev.lightcast.com/video-guides#audio-archive) - [Sub Channels](https://help.dev.lightcast.com/video-guides#sub-channels) - [Watermarks](https://help.dev.lightcast.com/video-guides#watermarks) - [Video Minutes](https://help.dev.lightcast.com/video-guides#video-minutes) - [Account Settings](https://help.dev.lightcast.com/video-guides#account-settings) - [Workflow Presets](https://help.dev.lightcast.com/video-guides#workflow-presets) - [App Builder](https://help.dev.lightcast.com/video-guides#app-builder) - [Player Customization](https://help.dev.lightcast.com/video-guides#player-customization) - [Pay-Per-View](https://help.dev.lightcast.com/video-guides#pay-per-view) - [Media Stats Center](https://help.dev.lightcast.com/video-guides#media-stats-center) - [Revenue](https://help.dev.lightcast.com/video-guides#revenue) - [Media Groups](https://help.dev.lightcast.com/video-guides#media-groups) - [Video Archive](https://help.dev.lightcast.com/video-guides#video-archive) - [Platforms](https://help.dev.lightcast.com/video-guides#platforms) - [Miscellaneous](https://help.dev.lightcast.com/video-guides#miscellaneous) - [24/7 Cloud Scheduler](https://help.dev.lightcast.com/video-guides#24-7-cloud-scheduler) - [Live Channels](https://help.dev.lightcast.com/video-guides#live-channels) - [VOD Channels](https://help.dev.lightcast.com/video-guides#vod-channels) - [Video on Demand](https://help.dev.lightcast.com/video-on-demand) - [Miscellaneous](https://help.dev.lightcast.com/video-on-demand#miscellaneous) - [Sub Channels](https://help.dev.lightcast.com/video-on-demand#sub-channels) - [Facebook Video Publishing](https://help.dev.lightcast.com/video-on-demand#facebook-video-publishing) - [Trailers](https://help.dev.lightcast.com/video-on-demand#trailers) - [YouTube Video Publishing](https://help.dev.lightcast.com/video-on-demand#youtube-video-publishing) - [Video Upload](https://help.dev.lightcast.com/video-on-demand#video-upload) - [Media Groups](https://help.dev.lightcast.com/video-on-demand#media-groups) - [Closed Captions - Subtitles](https://help.dev.lightcast.com/video-on-demand#closed-captions-subtitles) - [Video Export](https://help.dev.lightcast.com/video-on-demand#video-export) - [Scheduled Publishing](https://help.dev.lightcast.com/video-on-demand#scheduled-publishing) - [Troubleshooting](https://help.dev.lightcast.com/video-on-demand#troubleshooting) - [Watermarks Feature](https://help.dev.lightcast.com/video-on-demand#watermarks-feature) - [Geo Blocking](https://help.dev.lightcast.com/video-on-demand#geo-blocking) - [Miscellaneous](https://help.dev.lightcast.com/miscellaneous) - [Bandwidth Usage (Video Minutes)](https://help.dev.lightcast.com/bandwidth-usage-video-minutes) - [Lightcast API](https://help.dev.lightcast.com/lightcast-api) - [Tips Of The Week](https://help.dev.lightcast.com/tips-of-the-week) - [Audio on Demand](https://help.dev.lightcast.com/audio-on-demand) - [Release Notes](https://help.dev.lightcast.com/release-notes) - [Storage & Transcoding](https://help.dev.lightcast.com/storage-transcoding) - [Storage](https://help.dev.lightcast.com/storage-transcoding#storage) - [Transcoding](https://help.dev.lightcast.com/storage-transcoding#transcoding) - [Analytics](https://help.dev.lightcast.com/analytics) - [Platforms & App Stores](https://help.dev.lightcast.com/platforms-app-stores) - [Chromecast/Google Cast & Apple AirPlay Publishing](https://help.dev.lightcast.com/platforms-app-stores#chromecast-google-cast-apple-airplay-publishing) - [AndroidTV](https://help.dev.lightcast.com/platforms-app-stores#androidtv) - [Amazon FireTV](https://help.dev.lightcast.com/platforms-app-stores#amazon-firetv) - [Mobile Devices/Mobile Apps](https://help.dev.lightcast.com/platforms-app-stores#mobile-devices-mobile-apps) - [Podcast Channels](https://help.dev.lightcast.com/platforms-app-stores#podcast-channels) - [AppleTV](https://help.dev.lightcast.com/platforms-app-stores#appletv) - [WebApp](https://help.dev.lightcast.com/platforms-app-stores#webapp) - [General](https://help.dev.lightcast.com/platforms-app-stores#general) - [Roku](https://help.dev.lightcast.com/platforms-app-stores#roku) - [App Ownership](https://help.dev.lightcast.com/platforms-app-stores#app-ownership) - [Live Streaming](https://help.dev.lightcast.com/live-streaming) - [LIVE-to-VOD](https://help.dev.lightcast.com/live-streaming#live-to-vod) - [Simulated Live](https://help.dev.lightcast.com/live-streaming#simulated-live) - [Miscellaneous](https://help.dev.lightcast.com/live-streaming#miscellaneous) - [Toubleshooting](https://help.dev.lightcast.com/live-streaming#toubleshooting) - [VOD-to-LIVE](https://help.dev.lightcast.com/live-streaming#vod-to-live) - [Facebook Live Streaming](https://help.dev.lightcast.com/live-streaming#facebook-live-streaming) - [YouTube Live Streaming](https://help.dev.lightcast.com/live-streaming#youtube-live-streaming) - [Live Encoder / Encoder Settings](https://help.dev.lightcast.com/live-streaming#live-encoder-encoder-settings) - [Multi-Bitrate Streaming](https://help.dev.lightcast.com/live-streaming#multi-bitrate-streaming) - [Pay-per-View (PPV) for Live Events](https://help.dev.lightcast.com/live-streaming#pay-per-view-ppv-for-live-events) - [Livestream DVR](https://help.dev.lightcast.com/live-streaming#livestream-dvr) - [24/7 Streaming](https://help.dev.lightcast.com/24-7-streaming) - [24/7 Cloud Scheduler](https://help.dev.lightcast.com/24-7-streaming#24-7-cloud-scheduler) - [Linear Streaming](https://help.dev.lightcast.com/24-7-streaming#linear-streaming) - [Lightcast DRM](https://help.dev.lightcast.com/lightcast-drm) - [Code Authentication](https://help.dev.lightcast.com/code-authentication) - [Payment & Billing](https://help.dev.lightcast.com/payment-billing) - [Video Advertising (AVOD/ALIVE)](https://help.dev.lightcast.com/video-advertising-avod-alive) - [Publishers](https://help.dev.lightcast.com/video-advertising-avod-alive#publishers) - [General](https://help.dev.lightcast.com/video-advertising-avod-alive#general) - [Advertisers](https://help.dev.lightcast.com/video-advertising-avod-alive#advertisers) - [Lightcast EasyPay](https://help.dev.lightcast.com/lightcast-easypay) - [Lightcast EasyPay for Subscription Content (SVOD/SLIVE)](https://help.dev.lightcast.com/lightcast-easypay#lightcast-easypay-for-subscription-content-svod-slive) - [Miscellaneous](https://help.dev.lightcast.com/lightcast-easypay#miscellaneous) - [Lightcast EasyPay for Donations](https://help.dev.lightcast.com/lightcast-easypay#lightcast-easypay-for-donations) - [Lightcast Academy](https://help.dev.lightcast.com/lightcast-academy) - [Account Training](https://help.dev.lightcast.com/lightcast-academy#account-training) - [Subscription System (SVOD/SLIVE)](https://help.dev.lightcast.com/subscription-system-svod-slive) - [Pay-Per-View (PPV)](https://help.dev.lightcast.com/pay-per-view-ppv) - [Media Player](https://help.dev.lightcast.com/media-player) - [General](https://help.dev.lightcast.com/media-player#general) - [Player Embed Tool](https://help.dev.lightcast.com/media-player#player-embed-tool) - [Player Sharing Feature](https://help.dev.lightcast.com/media-player#player-sharing-feature) - [Player Configurator](https://help.dev.lightcast.com/media-player#player-configurator) # Why do the app links under "Apps" link to a page on Lightcast and not to the App Store? The reasons the app link goes to a Lightcast preview page is because it allows the viewer to:  1. Read about the App 2. Install it with a single click to their devices 3. Discover other Apps from the same publisher. It is likely that users have more than one device and are happy to find out about the existence of the App in other App Stores and the ability to install them to different devices with a single click. This advantage would be lost linking to an app in an app store.  [![company logo](https://help.dev.lightcast.com/hs-fs/hubfs/Untitled-2.png?height=120&name=Untitled-2.png)](https://mediacloud.lightcast.com) - [![facebook_social_link_icon_alt_text](https://static.hsstatic.net/TemplateAssets/static-1.329/img/hs_default_template_images/modules/Follow+Me+-+Email/facebook_circle_color.png)](https://www.facebook.com/lightcastinc) - [![twitter_social_link_icon_alt_text](https://static.hsstatic.net/TemplateAssets/static-1.329/img/hs_default_template_images/modules/Follow+Me+-+Email/twitter_circle_color.png)](https://twitter.com/lightcast_inc) - [![linkedin_social_link_icon_alt_text](https://static.hsstatic.net/TemplateAssets/static-1.329/img/hs_default_template_images/modules/Follow+Me+-+Email/linkedin_circle_color.png)](https://www.linkedin.com/company/lightcast/) - [Open a Support Ticket](https://mediacloud.dev.lightcast.com/support-center/open-ticket) - - [Go to Customer Portal](https://help.dev.lightcast.com/tickets)